Energy
Oil, Gas & Renewables
OVERVIEW
African Marine Solutions (AMSOL) is a specialist solutions provider and partner to clients who operate in marine environments. As a market leader, AMSOL is the only marine solutions provider in the region that is employee and management owned, and is a catalyst for economic empowerment and shared value creation.
PURPOSE AND VISION
To provide safe and sustainable marine solutions to clients in order to facilitate the growth and transformation of the regional ocean economy.
MISSION
To deliver value to our clients, managing their risk to international standards in a partnership approach. We do this in a way that reflects our Company Values, and we prioritise care for people and the environment.
VALUES
Our People: We encourage one another to do and be our best
- We care for one another
- We are self-disciplined
- We collaborate
Our Culture: We take responsibility for our actions
- We take ownership
- We are consistent
- We work safely
Our Service: We understand and meet the needs of our clients
- We do more
- We continually improve
- We deliver
STRATEGIC FRAMEWORK
In the period since launch in 2016, AMSOL has successfully consolidated its market position in South Africa, securing key contracts, developed the brand and ensured readiness for service expansion in the region. Significant resources have been invested in business development in Southern and West Africa, where strategic partnerships have been established. Together with employees and management who own more than 30% of the business, shareholders are committed to continuing to build a great African business that delivers value to its clients and stakeholders, and is a catalyst for sustainable economic transformation in its chosen markets.
AMSOL’s strategy has its focus on the sustainable expansion of AMSOL’s footprint in Africa; optimising the strong position of the business in the South African market and positioning for further expansion in the next strategy period 2025 -2030. Underpinning this sustainable growth strategy is the premise that AMSOL will continue to create value for all stakeholders and conduct its business ethically and in compliance with relevant legislation, maintaining steady growth without compromising the company’s reputation and ‘DNA’.
Our growth strategy for the period 2017 – 2019 is focused on the expansion of our integrated marine solutions offering up the value chain, establishment of a premier regional solutions brand, and the strengthening of a solid foundation of skill and competence shared across the business. This is supported by three pillars of excellence that include a clear focus on our business practices with respect to international standards in health, safety, quality, environmental protection and risk management, localisation in our chosen markets and collaboration with clients and partners.
MARKET DEVELOPMENTS THAT
GUIDE OUR WORK
- Growth economies in Africa and access to local specialist skills
- Increasing high standards required by the Energy sector
- The rise in Liquid Natural Gas as a sustainable fuel source
- Oil and Gas exploration and production in the region
- The new face of global Energy sector following changes in dynamics of the international oil market
- In South Africa, the Operation Phakisa ‘Blue economy’ initiative
MARKETS AND SECTORS
AMSOL pursues business opportunities on the African continent and in the Indian Ocean Island region, and is rooted in South Africa. Clients are located primarily in these sectors:
HISTORY
AMSOL acquired the business of SMIT Amandla Marine, the market leader in specialist marine solutions provision in the Southern African region, in December 2016. Delighted at the return of the company to its African roots and South African ownership, employees and management are shareholders.
SMIT Amandla Marine was formed in 2005, and as a 30% Black South African owned company, enjoyed significant growth to 2016, expanding into Mozambique and Namibia during this time.
Prior to 2005, the company operated as wholly owned subsidiary of then global marine expert group SMIT International since their acquisition of the business in 2000.
The roots of the business are vested in Pentow Marine, a proudly South Africa owned entity that quickly established itself as a market leader in the early 1990’s.
